Minnect, a leading technology company owned by renowned entrepreneur Patrick Bet-David and part of
the Valuetainment family, is seeking a talented Product Marketer to join our team. In this role, you will
play a crucial role in driving the success of Minnect’s products in the market, shaping product
positioning, and implementing effective go-to-market strategies.
• Develop and execute product marketing strategies: Collaborate with cross-functional teams,
including product management, sales, and marketing, to develop comprehensive product
marketing strategies aligned with business goals.
• Conduct market research: Gather insights into customer needs, preferences, and trends to
identify target markets, develop customer personas, and inform product positioning.
• Craft compelling product messaging: Create clear, differentiated, and impactful product
positioning and messaging that effectively communicates the value proposition and unique
features of Minnect’s products. Maintain brand consistency across marketing materials.
• Lead go-to-market planning and execution: Develop and execute go-to-market plans for new
product launches and updates, collaborating with cross-functional teams to ensure successful
execution across all channels.
• Create marketing collateral: Develop high-quality marketing content, including brochures,
datasheets, case studies, presentations, and website copy, ensuring alignment with messaging
• Enable sales teams: Provide sales teams with tools, training, and resources to effectively
communicate the value of Minnect’s products. Develop sales enablement materials, such as
training guides, presentations, and competitive analysis.
• Conduct competitive analysis: Monitor and analyze competitor products, pricing, and marketing
strategies. Identify opportunities and threats and provide recommendations to maintain a
• Gather customer insights: Collaborate with customer success teams to gather customer insights,
feedback, and testimonials. Utilize this information to enhance product messaging, inform
product roadmap decisions, and identify upsell/cross-sell opportunities.
• Support product launches: Coordinate marketing activities and develop launch materials to
support successful product introductions.
• Track performance and report: Monitor key product marketing metrics, including market
penetration, customer adoption, and revenue growth. Provide regular reports and insights to
management, highlighting successes and areas for improvement.
• Bachelor’s degree in marketing, business administration, or a related field. MBA is a plus.
• Proven experience in product marketing roles, preferably in the technology industry.
• Strong analytical skills and the ability to interpret market research data.
• Excellent written and verbal communication skills with attention to detail.
• Demonstrated ability to develop compelling product positioning and messaging.
• Experience in developing and executing go-to-market strategies for new products.
• Familiarity with sales enablement techniques and the ability to train sales teams effectively.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Collaborative mindset with the ability to work effectively in cross-functional teams.
• Proficiency in market research tools, CRM systems, and marketing automation platforms.
Join Minnect, owned by Patrick Bet-David and part of the Valuetainment family, and make a significant
impact on the success of our innovative products. We offer a stimulating work environment and the
opportunity to contribute to cutting-edge technology solutions for businesses.
To apply, please submit your resume, cover letter, and any relevant portfolio or examples of your
To apply for this job email your details to Kdorr@valuetainment.com